This bag represents a few firsts for BeetleMilk.
Firstly, it's the only overtly Satanic piece we've done thus far.
Secondly, it's the only piece that utilizes human psychology to make it fun.
Basically, without writing a thesis on the phenomena, the idea is that when you glance at something quickly, you don't actually perceive it correctly. Your mind, within a split second, fills in the blanks and renders what it thinks you saw. This happens in many cases, from street billboards to that shadow in your bedroom. You know the one.
So, when you take this bag to Whole Foods, I don't believe that many people will immediately catch on to what your bag depicts. And when they do, well... that's when the fun starts, yeah?